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It also allows us to test game formats on our destination site before redeveloping them in the Saga format for Facebook. This allows us to have a diversified revenue stream. is in a unique position in that it started with a dedicated games site and then moved to Facebook. may gain traction with the committed resource management gamer, but for casual social players, the overall experience that Facebook offers may remain more appealing. Facebook provides a fine balance between social interaction, advertising and applications.
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What impact has Zynga's relationship with Facebook and its recent venture into a dedicated site had on the Facebook gaming ecosystem? That means for every customer joining one of our games, another 0.77 will join and so on. We have a K-Factor in the region of 0.77. The games are very viral – players bring in other players, both through their personal recommendations and their Facebook sharing activities. On average, each of our players will play for 186 minutes in the month – just over 3 hours of game play on average.
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Across all our platforms, we have over 2.5 billion games played per month. This has kept more players coming back to play, playing longer and inviting their friends. We feel ’s games have become so popular due to the fact that they are all fundamentally easy to learn, yet hard to master. If you have a balanced and compelling game then you will get a lot of players on Facebook. A puzzle game has to be puzzling enough to intrigue but not so puzzling as to frustrate. The challenge is to find a compelling and balanced game that provides sufficient appeal to both new and more experienced users. What are the challenges of finding a gaming audience on Facebook amidst all the competition?